If you want to launch an app without the hassle of going through Google Play or Apple’s app stores, you can do so in three different ways. Apple is particularly fond of apps that are designed with its products in mind, and developers can take advantage of the App Store Connect feature to send out invitations. After you send out the invitations, you can test the app on a few selected users and improve it before launching it on the main store.
In addition to knowing the market for your app, you need to know the platforms where your app will be successful. It can be quite depressing to hunt in a forest without any animals. But, it will be the most satisfying experience if you can hunt for animals in the wild. So, if you want to know how to launch an app without using Apple or Google Play stores, you need to know which platforms are best for your app.