Does social media marketing promote your business? Let’s find out! A recent study showed that brands that actively interact with consumers on social media have a 100% higher lead-to-close rate than those that do not. Because consumers use social media to stay connected and communicate with each other, brand mentions on these platforms become social proof. This social proof can build credibility for a business, and help it gain the trust of consumers.

Creating an account and interacting with followers will allow you to get involved in conversations that help build your reputation. Be sure to respond to customer feedback promptly. A loyal following will spread the word about your business organically. While incorporating social media into your business strategy is great for its convenience, remember that the time and effort you put into it will not be rewarded overnight. It is important to set realistic goals and track your progress in real time.

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Using social media to interact with customers is an excellent way to understand your industry and your customers better. People use social media to talk about just about everything, and that means that your potential customers will be online, as well. As a business, you want to take advantage of this new opportunity and leverage the power of social media to make your business known to the world. So how do you go about it? Here are some strategies to help you get started:

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